Since before recorded history, the fine residents of Western New York have been saturated with the marketing efforts of Cellino & Barnes, a pair of sweaty, surprised-looking personal injury attorneys whose lowest common denominator headline – “Injured?” – beckons from billboards. Say what you will about this marketing approach, but after experiencing the tagline of Cellino Plumbing (yes, there’s definitely a relation), I started to long for the days when I was just being asked if I had a boo-boo.
Hey mom and dad,
If you click here, you’ll see a headline I wrote for Dell. I’m not responsible for anything else on the page, though. If you’re not in a clicking mood, here’s the banner: