Clogging the airwaves

Since before recorded history, the fine residents of Western New York have been saturated with the marketing efforts of Cellino & Barnes, a pair of sweaty, surprised-looking personal injury attorneys whose lowest common denominator headline – “Injured?” – beckons from billboards. Say what you will about this marketing approach, but after experiencing the tagline of Cellino Plumbing (yes, there’s definitely a relation), I started to long for the days when I was just being asked if I had a boo-boo.

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