Has any pop star generated an instant wave of baseless skepticism like Cardi B has? Such was the power of “Bodak Yellow,” her spell-casting swagger bomb of a debut single. The Bronx rapper made all kinds of self-fulfilling prophecies about how much richer and smarter and stronger she was than you. You know, like every rapper does. But there was something about Cardi, rapping lines like “I’m a boss / You a worker bitch,” that made Twitter and message board trolls crank up the old “new popular artist is a fraud” machine.
Why couldn’t everyone just enjoy this dominating new talent that came out of nowhere? Well, kinda because she came out of nowhere. Cardi B’s rise has broken all kinds of unwritten rules about how rap stars are made. She didn’t build a grassroots following by selling mixtapes out of her trunk – she got Internet famous from her real-talk Instagram posts about life as a stripper. She didn’t break into TV with an iconic rap video – she got cast in the sixth season of the rap industry-adjacent reality show Love and Hip Hop. Oh, and did I mention she’s a woman? The rules for female rappers are written to ensure either total failure or the loss of street cred. You can either try to be a “real rapper” and go hard 24/7, which keeps you off the pop charts. Or you can try for pop hits and get labeled a fake. Cardi had the biggest hit of the year by any metric – she’s only the second solo female rapper ever to hit #1 – with a track that starts with the line “You can’t fuck with me.” What’s gonna rile up sexists more than an ex-stripper kicking their rigged system in the dick?
So by the time Cardi finally released her debut album, it needed to check off an absurd amount of boxes. Invasion of Privacy had to prove that “Bodak” was no fluke. It had to go hard to satisfy the heads, yet also give glimpses of vulnerability that male rappers don’t have to worry about. It had to give the artist’s perspective on any number of highly publicized stories – her unorthodox rise to stardom; her marriage to the rapper Offset; that roiling sea of haters. And it also had to be a traditional major label smash, full of guest artists that complement but never outshine, on one potential hit after another. It had to prove that Cardi B is one of the best emcees and one of the most magnetizing pop stars.
It’s incredibly satisfying to hear her pull it off.
Track one, “Get Up 10,” is that fiery, look-at-me-I-can-rap, middle-finger-to-the-haters song she shouldn’t have to make. But it’s more than that too. It’s her goddamn superhero origin story.
Look, they gave a bitch two options: strippin’ or lose
Used to dance in a club right across from my school
I said “dance” not “fuck,” don’t get it confused
Had to set the record straight ’cause bitches love to assume
Right there, in her first stanza, is a crystal clear look at the choices this artist had to make, and the adversity she’s had to endure because of them. It’s hip hop storytelling at its best. And when delivered in Cardi’s live-wire Bronx sneer, it lands with authority.
By establishing her rap bona fides on the opener, Cardi is able to focus her efforts on making her album a hit. Instead of staying in her comfort zone of bass-throbbing, cracked-cement NYC hip hop, she dips her toes in all the styles of the moment, her lyrical flow and storytelling ability entertaining enough to be the lone connective tissue through it all. She drops jewel-encrusted knowledge on Atlanta trap earworms alongside Migos and 21 Savage; takes Chance the Rapper along on a sunny-day-in-Chicago reverie, and slays a DJ Mustard beat like a smoked-out Angeleno. It’s an absolute gauntlet, and she makes it sound like a party.
Those unfair expectations of vulnerability are met, and then some, by the single “Be Careful,” where the rapper unloads on a cheating boyfriend over light, dancing organ chords: “She don’t even know your middle name / Watch her ’cause she might steal your chain.” “Thru Your Phone” reveals the flipped-script origin of the album title, as Cardi invades her man’s privacy by going through his phone and realizes she was right to be suspicious.
Then there’s “I Like It.” This is precisely the kind of track that naysayers would point to as a shameless chart grab, like they did when Nicki Minaj put out her underrated Sir Mix-a-Lot reboot, “Anaconda.” A direct lift of the Pete Rodriguez hit “I Like It Like That,” the track has a naturally invigorating Latin groove. Cardi builds on that feeling by bringing in Puerto Rican rapper Bad Bunny and Colombian reggaeton singer J Balvin. And like she does all over Invasion of Privacy, she outperforms her talented guests, going reverse Chief Keef and listing things she likes: “I like texts from my exes when they want a second chance / I like proving n****s wrong, I do what they say I can’t,” she raps triumphantly. As the expensive sample plays underneath, on an album that methodically disproves every unfounded criticism of her abilities and positions her as the ideal crossover rapper of 2018, you’d have to be willfully ignorant to disagree.